AI Insights · Timothy · April 2024
Top 5 Consumer Finance Apps in Serbia: Q1 2024 Performance
A look at the download and user trends of the top five consumer finance apps in Serbia during Q1 2024.
The first quarter of 2024 saw notable activity in the consumer finance app sector in Serbia. Data from Sensor Tower provides insights into the performance of the top five apps: OTP m-Bank, Moja mBanka, Banca Intesa Mobi, MobiBankPŠ-banka u telefonu, and NLB mKlik.
OTP m-Bank experienced fluctuations in weekly downloads throughout the quarter. Starting with 2.2K downloads in early January, the app saw an increase to 3.5K by early February. The downloads peaked at 3.7K in mid-March before settling at 2.8K by the end of the quarter.
Moja mBanka saw a consistent download trend, beginning the quarter with 2.4K downloads and reaching a high of 3.4K by late January. The app maintained a steady performance with around 3.2K downloads in early March and ended the quarter with 2.8K downloads.
Banca Intesa Mobi showed significant growth in downloads, starting at 1.8K in the first week of January and peaking at 4.5K by the end of the month. The app saw a slight decline to 2.4K in mid-March and concluded the quarter with 2.2K downloads.
MobiBankPŠ-banka u telefonu had a notable peak in late January with 4.2K downloads, following an initial 2.2K in the first week of January. The downloads tapered off to 1.4K by the end of March.
NLB mKlik started the quarter with 1.7K downloads and experienced a steady increase, reaching 2.4K by mid-February. The app maintained this momentum, ending March with 2.2K downloads.
This data highlights the dynamic nature of the consumer finance app market in Serbia. For more detailed insights, visit Sensor Tower.
